This Girl Can
The campaign has gained a huge amount of traction and support. Anu, pictured below, loved the campaign and posted a photo of herself to the campaign website with her tag line, 'Hot and Not Bothered'. The team behind the campaign loved the line so much, they made it into a t-shirt, which can be bought along with other This Girl Can t-shirts at Marks & Spencer.
Before the t-shirts were released at M&S, I went along to Anu's local gym in Deptford, South East London, to take some photos of her wearing the t-shirt whilst casually lifting some very heavy tractor tires.
Some of my favourite shots are below, as well as a screen grab from the This Girl Can Facebook page.