Digital Signage by Scala

A few weeks ago I was contacted by a company in Holland who specialise in digital signage hardware and software called Scala. They were hosting their global conference in London, which coincided with an event called the NEC Showcase, an, err...showcase, for all the big players in the digital signage industry.

The Scala conference took place in Timber Lodge, a great cafe in the Queen Elizabeth Olympic Park in Stratford, which also has a function room available for private events like this. It was a beautiful day in the Olympic Park. The sun was shining with a smattering of puffy white clouds. Following an afternoon of presentations, brilliantly linked up by a Danish magic-performing compere, the conference delegates were led on a tour of the Westfield shopping centre, punctuated with stops to talk about the digital signage technology. I can safely say prior to this day I had never thought twice about screens in retail locations, but when you're conscious of it, you notice them everywhere.

The following day I spent several hours at the NEC Showcase, which was a great event held at the Lee Valley Velodrome, again in the Olympic Park. The showcase took place in the middle of the cycling track, which was cool. Visitors to the conference were allowed, if they booked in advance, to have a go on a bike riding around the track. I was a little jealous, I must admit.

Anyway, thank you to the guys at Scala for getting in touch. Here are a few of my favourite photos from the event(s).

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